Is Dirt Devil in Heaven with their Positioning?

Take out the creative out of the execution, does Dirt Devil hit the mark with their positioning?

http://www.youtube.com/watch?v=aGb8pMIeY6w

Author’s Note:  Michael Lyons is a marketer with Eli Lilly & Company.  This post is not directed in any way to Eli Lilly or to Eli Lilly’s marketing department.

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